Amar Ujala was launched in 1948 from Agra. The earliest editions of Amar Ujala consisted of only four pages with an average circulation 2576 copies. The primary ideal behind the launch of this newspaper was to spread social awareness among the recently liberated Indians.
Reasons for popularity:
Amar Ujala has come a long way since its initial days. Now this Hindi news daily is recognized to be one of the three most popular regional newspapers of the country. Presently Amar Ujala now an eighteen page newspaper has a gross readership around 2.87 crore. Most North Indian States like Punjab, Uttar Pradesh, Delhi have accepted Amar Ujala as their favorite Hindi newspaper.
Amar Ujala published a host of special supplements or pullouts to keeps it readers entertained week after week. Some of the better known magazines are as follows:
Rupayan: Exclusively a women’s magazine published on every Friday.
Udaan : Udaan is the most loved career magazine of the country and thousands of young enthusiasts wait for this pullout released only on Wednesdays.
Zindagi Live: An out and out Bollywood special has become a huge hit with readers all across the country.
Growth of advertising in Amar Ujala:
Needless to say the boundless reach and mind-boggling readership of Amar Ujala is reason enough to book ads in Amar Ujala. Moreover advertising in the special pullouts helps advertisers in reaching out to their target customers.
Hind newspapers like Dainik Jagran, Hindustan often affect the total readership of Amar UJala, especially in the North India states. National Broadsheets likes Times Of India and Hindustan Times do pose the occasional threat but they have a long way to catch up with Jagran’s popularity.